Principles of Product Web Design
- Positioning is important
This dead-simple product web design principle states that the way users see your product is significant to its adoption. The way it is positioned, discussed, described, and compared to other products, allows users to understand how it might be useful to them. So it would be wise to position a new product within an existing product category to provide users with the ability to compare it to something they already know.
- A great product is the one that solves a single problem
The best products are those that specialize for the single task at hand. In other words, they appeal in a special way to users trying to do solve a specific issue. So you should state clearly what your product does without putting the customers the hassle of “Hm.. what is meant by this.. and this”
- Know your competitors to offer something truly innovative
Know you indirect competitors as they can often be even more deadly than direct ones. For example, smartphones with cameras are indirect but dangerous competitor to handheld digital cameras. This knowledge will allow you to better focus your marketing efforts on your customer’s pain points.
- White space is your friend
A properly integrated concept of white space allows to make your design slick, improve the emotional experience, and disrupt competitors. It is something that your users might want to see, for example, in the blogging process.
- Add more context
Vague terminology increases cognitive load. If your dialogue boxes are full of words like Save/Cancel, Yes/No, your users might feel a little confused. This will require more thought and more time spent. Instead, you can add some context while narrowing down the options. For example, “Yes, delete the highlighted message” instead of just “Yes.” This simple change can significantly improve your UX design.
- Use reversible design
Users make mistakes, we all do. So it is recommended to provide reversible options for certain actions. In other words, add the Undo button so your users will not get pissed when they cannot undo something.
- 3-click mentality
3-click mentality serves as a test to see how user-friendly your website really is. Go to your website and check how many clicks it takes to get to reach to the final point. The thing is that all core actions should be achievable within no more than three clicks. Users want to have short and sweet journey instead of click on endless buttons.
- Set cognitive load to a minimum
A good product web design makes the users think as little as possible, providing a smooth transition and clean emotional experience. Keeping the UX design simpler allows to drastically reduce the thinking and minimize cognitive load. In other words, cut the clutter.
- Tell your users what to think
This principle is simple.Try to understand your customers’ workflow so that you can know what they are trying to do. This will provide you the ability to tell your users what they should be thinking.
- Think global, design local
Here is what we mean:
- Give alternates for translation
- Make feature names descriptive
- Avoid metaphors
- Watch out for sentences with UI elements
- Avoid embedding text in images
- Do not put text in too narrow columns
Read also: A COMPREHENSIVE WEBSITE PLANNING