Website Planning Process Detailed
1) Set Your Goal
The first step is to determine goals for your site and make them as specific as possible. In order to go this, answer the following questions:
At this stage, you may keep your goals flexible to modify them if necessary. However, when thinking about creating a website design, you should always keep in mind your end goal. Many websites are built to convert visitors into leads, and then leads into clients, while other strive to educate, inform, and engage. Visitors may be expected to engage in some way with the organization/brand, or purchase products from it. However, the general purpose of any site is to attract visitors. In the quest for lengthy product descriptions, boatloads of content, and design features, do not forget the reason you are building a website in the first place.
2) Pick a Name
Once the goals are identified, the next step is to name your site. Take your time to come up with a good one. You can be clever and creative with it. Mastermind with others or brainstorm your own ideas. Your website’s should be concise and inform the customers with as few words as possible what your site is all about. Here is a tip. Put yourself in your client’s shoes who have never heard of you. What would he or she be typing into Google to find you? Who would it be? (Gender, age, preferences). Once you know this, pick a name that would entice these people. Something that would immediately bring up your products to their mind. Prepare a big list of possible names and then start narrowing it down. In addition, you may want to include keywords in your website’s name and description.