Determine Your Business Goals
Small companies deal in thousands of business fields. One article is definitely not enough to cover all of them. However, we will try to come up with a universal approach, which will determine what customer activity you should expect on your site. Generally, there are several requirements that are common for every small business:
- The ability to sell online (allows the visitors to purchase a product/service)
- Show business reputation (demonstrate that the company is worth dealing with)
- Business representation (provide contact information, showcase service or product, mark the location, or portray the brand)
Here are three main types of businesses: 1.“Test-drive” business. We have put this kind in a separate category. For example, if a business needs to test the idea before making serious investments. 2.Traditional business. Some examples of such businesses are candy shops, home appliances, or flower boutiques. This is the most common type. Here, visual looks would be secondary to the actual content as visitors come for particular services/products. 3.Experiential business. For example, interior design, real estate, etc. Such websites focus on providing expertise or services, rather than selling particular products. Here, the informational content is less important than visual impressions. If we dive deeper into each business’s peculiarities, the requirements to the site start to vary. From this point, the question is “What kind of site worthy of your business?” Generally, there are several solutions available. Let’s discuss each of them in more detail.