Did The Web Kill Creativity in Web Design?
How Does The Web Affect Creativity?
Today, the web design community is divided into two camps – those who believe that the Internet allows for a bunch of possibilities for self-expression, and those who claim that it destroys creativity by all means. Let’s see the main arguments of netizens who support the notion about the positive effect of the Web. So what are the reasons to state that the Web is destroying creativity in web design?
- Various design patterns often become a serious obstacle to creativity in mobile design (such as the F pattern and other patterns dictating page layouts)
- Designers often ignore the big picture and tweak meaningless things in order to re-solve the already solved issues at the cost of being creative.
- Web and mobile designers start their projects by creating element collages such as collections of paragraphs and buttons, instead of coming up with concepts and ideas first. They create empty templates waiting for visual and textual content to fill them, instead of matching meaningful images with appropriate headlines.
- We started to CMS everything! This impacted the process of web development, moving content to the end, and leaving almost no room for creativity.
- Designers are now focusing their efforts on creating a recipe for making sites. They try to prepare the tech part right to make sure that websites perform well and UI patterns are followed properly. With so much concentration on how to create stuff, they often forget their most valuable and even priceless asset – meaningful ideas.
- Artificial intelligence and automation are gradually taking over the role of UI/UX designers. The grid is now able to analyze content to detect the best imagery, fonts, colors, and layouts for a website. Templates and frameworks often do almost all the design job.
- Responsive web design patterns have become habitual. As a result, it has become more difficult to create something truly unique.
- Many websites really do look the same.
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Opportunities for Creativity in Web Design
Undoubtedly, all of the abovementioned points make sense. However, for fairness sake, let us also recap some of the obvious advantages of the global network.
- Many things really depend on user intentions. From this perspective, the role of the Web largely depends on the attitude of an individual who uses it. For many designers, it creates a huge pool of opportunities to share their inspiration and ideas.
- The development of the Internet improves web and mobile design, spawning new creative areas such as mashups, photoshop competitions, flash games, and many others. Even memes require some level of creativity.
- The Web enhances traditional creative outlets, and provides much more opportunities for sharing creative works compared to the previous years.
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So, Does The Web Really Limit Creativity?
Is web and mobile design dead yet? No, it isn’t. The design is not dead, and the Web has not killed creativity. However, it has killed some of the generic solutions with so many frameworks tools, and ready-made solutions available out there. At the same time, it is crucial to remember that machines cannot create something that is meaningful and original. All they can do is to follow the recipe. At Loonar Studios, we can offer you what the robots cannot. We are offering you creative, original, and memorable experiences. So stay tuned for more, and do not forget to contact us if you have any questions! Good luck!