Mobile applications first appeared ten years ago, and now they are practically everywhere. The today’s mobile application market is growing faster than ever before, and there is no end in sight. The number of mobile applications has literary skyrocketed. The population of mobile developers (both iOS and Android) has boomed. The generated revenue has reached new heights. Having a mobile app has become a necessity for many companies that want to grow and accelerate their businesses. Mobile purchases and other hybrid monetization approaches are quickly gaining popularity, which means that in-app ads will soon become a main driving force for mobile apps development in US. It seems that the success saga of the mobile app development will never come to an end. Okay, but what’s next? In this article, we have decided to take a closer look at the future prospects of the mobile app market.
New Technologies Bring New Opportunities
Mobile app development market is driven by numerous technological advancements of recent years. Currently, it is debatable dominated by Gaming apps, various Google applications (Search, Mail, Maps), and Social Media (YouTube, Instagram, Facebook). The U.S. Business heavyweights such as Walmart and Amazon also use mobile apps to improve direct marketing, branding strategy, and customer engagement. That’s it? Is there any hidden potential behind the scene? Understanding the forces and tendencies that drive the mobile app market today allows to see its future prospects.
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