What is Gamification?
Generally, gamification can be defined as the implementation of game-like experiences and features into traditional marketing tools. However, nowadays, the gamified approach becomes more about making the target audience to perform certain actions. Gamification in web design is a technique that allows applying gaming mechanics to non-game activities in order to make them more engaging and fun for users or to change their behavior. Gamifying a website makes customers more motivated to return to the site on a regular basis and more interested in the brand.
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Games are not just for kids anymore. Many large businesses use gamification to keep both employees and customers engaged. It ranges from complicated systems where a person should unlock a new level to access exclusive part of a site to simple point meters. For example, Starbucks Rewards employed by Starbucks. This program allows customers to earn credits for their purchases and get perks like personalized cards and free refills. Gamifying a website allows tapping into human desires and psychological principles such as altruism, competition, achievement, self-expression, status, and reward. It provides the ability to generate leads, drive traffic, invigorate your user experience and online presence. So whether you are an entrepreneur with big ideas, a company’s owner looking to motivate your team, or a corporate leader seeking ways to educate your staff, gamification is a perfect choice for you.
Why is Gamification Useful?
Before answering this question, let us think about what games have that we miss in Web design and UX? Games come with high scores, missions, and stunning graphics. That is why gamifying your app or website can make a big difference in your website conversions and engagement rates. Gamification in web design can be used for the following:
- Gamification incentivizes people behaviors advantageous to your business through competition, prizes, and contests
- Gamification allows interacting more effectively with your website visitors/app users
- Gamification increases knowledge retention during customer education efforts
- Gamification reduces the costs connected to management coaching time and corporate training programs
- Gamification drives customer engagement and brand loyalty