How to Design Excellent User Onboarding Experience?
Keeping users coming back means captivating them from the first use. You need to bring the product and user closer. Here are some of the best practices of how to do that:
- Celebrating user’s achievements
Any worker must be paid for his or her hard work. Similarly, your users love to see that you recognize their achievements. Even small successes like sending a message, writing a post, or uploading an image worth celebrating (for example, Mailchimp’s saluting ape hand when a newsletter is created).
Building a good user onboarding may come with several scenarios, which the UI/UX designers have to take into account. Proper UX testing allows us to narrow down what is truly significant in creating a perfect onboarding experience. We have already discussed it here.
- Asking about push notifications
Sending push notifications is a perfect idea to get a user to finish the onboarding flow. At the same time, the wrong timing can have a highly negative impact on this case. Allow your users to get familiar with your app before asking their permission to send notifications.
- Sending more information
If your product is somewhat complex, you may want to consider helping your users get better informed with reminders. But it is important to know boundaries! Do not overflow their inboxes with follow-up emails.
- Avoid overloading your customers
Your user onboarding experience must be very picky in terms of what it displays to the user. Ensure each screen has no more than one key message, and limit your flow to 4-5 popups or screens in order not to overload your users with information.
- Putting your users in the driver’s seat
Give your users full control over the process. Provide them the option to control what gets shown or/and to skip a few steps in the flow.
- Be predictable in the user onboarding experience
Aside from having an outstanding web design that ensures high learnability and discoverability, you should always keep the users informed of where they are and how long they have to go. Consider adding indicators showing how many steps there are to take in the onboarding flow.
- Be consistent
Consider using your brand identity to introduce the personality of your product from the start. This includes visual components, tone and language you use, and elements of color psychology. Besides, storytelling also works great for user onboarding.
- Know your audience
For tech-savvy users, consider focusing on how your product’s main features can be used/found. People who do not know tech terminology, include simplest things, such as the meanings of icons, and basic functions.
- Keep the balance between how-to and product advantages
Users have downloaded your product for a reason. This means they just want to solve a specific issue, nothing more. These people do not want to see the upsides of your product. So it is important to keep the right balance between the walkthrough and educational side when it comes to onboarding. Users must know your product’s advantages without getting massively bored.
Read also: THE EVOLUTION OF USER EXPERIENCE DESIGN