How to Build an Emotional UI Design?
Generally, emotional design is all about designing pleasurable products. When it comes to achieving a more emotional UI design, there are several important aspects to consider:
1. Use of Mascots
Mascots are little, cute creatures that can make your app more engaging, fun, trustworthy, and personal. They are pretty-designed characters that are supposed to strengthen the sense of belonging to your app by evoking sympathy for it. Mascots are known in the design industry since its early days. Think of Clippy – Microsoft Office assistant. He was very annoying, too bright, jumping all in your face, and making you lose focus. That is probably one of the best examples of how not to do a character. However, it should not discourage you from personifying your product with the help of lifelike Mascots as it is a great way to elicit a positive user reaction. The only crucial thing that Clippy has taught us is that under any circumstances you should not make your mascot appear as uninvited!
Humor is all about connecting with users. Humor is what can improve your UI/UX design. People are used to and enjoy memes and funny gifs. Incorporating humor in your app is a great idea that will definitely surprise your auditory with something they were not expecting. But it is important to keep an even tone while maintaining the branding you have worked so hard to build! When many apps feel and look the same across the web, humor is what will set your UI/UX design apart from your competitors and make your product memorable.
We have already discussed the role of gamification in design in one of our previous articles. It is still at the forefront of triggering positive emotional responses by gently persuading users to do certain actions (e.g., purchase in-app products). User engagement and clear data visualization are critical to successful UI/UX.
A bit of animation is a must-have element for a high-quality UI design. It looks spontaneously and naturally. Animations can not only capture the users’ attention but also to guide them through the app. Shazam is a perfect example of how to implement smooth animation into UI.
Illustrations are personal, imaginative, playful, witty, and worth a thousand words. They are capable of communicating more than what is directly related to the topic you are dealing with. The use of illustrations deliver critical information and attract users’ attention in a natural way, humanizing the problem (if any) and adding a bit of humor.
Read also: THE EVOLUTION OF USER EXPERIENCE DESIGN