Building Trust In Interaction Design
When you make decisions for your customers and reduce their choices, you might be accused of being presumptuous about what they desire. Indeed, this may trick people into doing things they really do not want to do, causing distrust from their part. Therefore, the more decisions an applications make for people, the more transparent they should be. Here are some suggestions on how to do that:
Let’s face it, some users do not want applications to decide for them. In such cases, they should be given the ability to opt-out easily.
It is crucial to make the process of making assumptions about people as accurate as possible. From this perspective, we’d recommend to make use of user input. Bonus: in this case, your recommendations will be less likely to appear as disguised ads.
- Avoid advertisements as content
This is a common practice in mobile UX and UI design that usually takes place when actions are performed without the user’s consent. For instance, Google Maps disguises advertisements as pins on a map.
One of the obvious ways to avoid limiting information is to provide feedback mechanisms. This will make it easy for people to change the assumptions that were already made about them. You can do it either by adding a dropdown caret to each item or by using feedback mechanisms used by Amazon, Facebook, and Google.
- Avoid a bunch of information
Many people might not feel happy about it as they do not want companies to choose what they see. For example, no one is happy with these recent changes in the Facebook algorithm that started to reinforce user preconceptions (showing more funny videos to users who watch a lot of funny videos, etc.). Furthermore, this makes discovery of new things on a website too complex and tricky.
Read also: UNIVERSAL PRINCIPLES OF USER EXPERIENCE DESIGN