How to Improve User Experience of Your Website?
Some basics of User Experience
- If elements are the same, they should look the same way! Your website is not a quest.
- People usually read from the upper left-hand side. So, it is recommended to place the most important elements closer to the right and down.
- Important blocks should always be placed higher and look bigger. Visual hierarchy matters!
- Adequate amount of Call-to-Action buttons = higher conversion rates.
- Links should look differently, always outline them!
How to improve your User Experience
1.Check your website There are many tools that can help you create a prototype from your design (for example, Axure). Also, you can always show your website to someone else from the target audience. Ask this person to click through and share his or her opinion. Nothing beats good old-fashioned in-person usability testing. 2.Avoid using too difficult wording Make your content as clear as possible. Unless you create a PhD conference website. 3.See how your website looks on ordinary screens The thing is that designers often use high-quality HD screens with better colors, while average users use standard screens. Therefore, their color rendition may vary. 4.Optimize language capabilities Communicating with clients in their native languages builds brand loyalty and credibility. In order to improve website user experience, add interactive visual/audio chat features and SaaS language translation. 5.Educate customers Sounds a bit strange, huh? However, the user experience is the result of significant research itself. It is highly intuitive issue.Therefore, it is recommended to invest some efforts and time and in customer education in order to make them familiar with a relatively new online behavior. 6.Do not overwhelm people with data This is very common issue with enterprise and business websites. Avoid doing that, it looks really awful. 7.Interview your customers Qualitative feedback is a highly important. Try to conduct interviews with your most active users to learn the precise value they derive from your website. 8.Make it social Include links to your social networks on every page. Make it really easy for users to connect with you on different social platforms. 9.Track what is hot In order to understand what people do on your website, use tools such as Crazy Egg. It can show you what visitors do and where they click. 10.Implement responsive design It provides an optimal viewing experience across numerous devices (from mobile devices to desktop computers). Responsive web design ensures easy navigation and reading with a minimum of scrolling, panning, and resizing. 11.Pay attention to the metrics It will tell you where users are having trouble, what they are doing numerically and what their opinions are about your website. 12.Optimize Calls-to-Action Determine one or several actions you want users to perform and optimize your Call-to-action buttons accordingly.