Any app or website has the ability to leave a long-lasting impression on customers — and whether it is positive or negative can depend on lots of factors. Your website can be mind-blowing, bright, and beautiful. Its design can get numerous likes on Dribbble and Behance. However, if your users have problems with their web experiences when browsing it, your website or mobile app is worth nothing. Due to mobile and Web potential influence, businesses have started to spend resources and time on improving User Experience of their websites. So, is it possible to improve the user experience of your mobile app/website? Yes, it is. And we will show you how to do that.
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Some basics of User Experience
- If elements are the same, they should look the same way! Your website is not a quest.
- People usually read from the upper left-hand side. So, it is recommended to place the most important elements closer to the right and down.
- Important blocks should always be placed higher and look bigger. Visual hierarchy matters!
- Adequate amount of Call-to-Action buttons = higher conversion rates.
- Links should look differently, always outline them!
Finally, keep a picture of users in mind. They should always understand where they are within the structure of your website. If navigation is not simple, make things clear from the beginning and provide a guidance. Answer the following questions: What are your customers’ experiences and habits? What are they looking for on your website? Then, design your site closer to what they need.
How to improve your User Experience
1.Check your website
There are many tools that can help you create a prototype from your design (for example, Axure). Also, you can always show your website to someone else from the target audience. Ask this person to click through and share his or her opinion. Nothing beats good old-fashioned in-person usability testing.
2.Avoid using too difficult wording
Make your content as clear as possible. Unless you create a PhD conference website.
3.See how your website looks on ordinary screens
The thing is that designers often use high-quality HD screens with better colors, while average users use standard screens. Therefore, their color rendition may vary.
4.Optimize language capabilities
Communicating with clients in their native languages builds brand loyalty and credibility. In order to improve website user experience, add interactive visual/audio chat features and SaaS language translation.
Sounds a bit strange, huh? However, the user experience is the result of significant research itself. It is highly intuitive issue.Therefore, it is recommended to invest some efforts and time and in customer education in order to make them familiar with a relatively new online behavior.
6.Do not overwhelm people with data
This is very common issue with enterprise and business websites. Avoid doing that, it looks really awful.
7.Interview your customers
Qualitative feedback is a highly important. Try to conduct interviews with your most active users to learn the precise value they derive from your website.
8.Make it social
Include links to your social networks on every page. Make it really easy for users to connect with you on different social platforms.
9.Track what is hot
In order to understand what people do on your website, use tools such as Crazy Egg. It can show you what visitors do and where they click.
10.Implement responsive design
It provides an optimal viewing experience across numerous devices (from mobile devices to desktop computers). Responsive web design ensures easy navigation and reading with a minimum of scrolling, panning, and resizing.
11.Pay attention to the metrics
It will tell you where users are having trouble, what they are doing numerically and what their opinions are about your website.
Determine one or several actions you want users to perform and optimize your Call-to-action buttons accordingly.
In today’s changing Web landscape, your site has become a more powerful instrument than ever before. It has the potential to be the centerpiece of your sales efforts. We hope that this list of 12 simple tips will help you improve user experience of your website to make it more useful and helpful. Do not hesitate to contact us if you have any questions.