Key Features for Healthcare Websites
It is always great to have a beautiful website design. But if it is so heavy that it takes centuries to load, you could be losing lots of patients. The thing is that people coming to healthcare websites are impatient. They are here to find an urgent solution to their health problems. This means that you have no more than 5-7 seconds before you lose them if they cannot find what they need! In this light, speed is definitely a critical feature that a healthcare site should offer to its users.
A clinic website should encourage and promote client referrals. In the U.S., people got used to writing and reading referrals. Many patients are coming from customer-to-customer referrals. As a result, a medical practice can anticipate about 20% more in profits from referred clients. Referrals ensure continuing customer loyalty by positively representing your services and practice. Besides, this is a very convenient and cost-effective method to create your patient base (of course, it works only if your patients are proud to recommend your site and your services).
This element holds the utmost significance for all modern digital products, including healthcare and clinic websites. When a user opens your site searching for medical information, it should be able to quickly adapt to whatever screen size and the resolution he or she is viewing it on. Providing an optimal UX design on smartphones, tablets, and computers will ensure your healthcare facility’s positive brand image.
Patients can be great brand ambassadors by promoting the positive image of your clinic via testimonials. Undoubtedly, we all trust a physician’s advice/judgments. However, sometimes we also want to hear what other patients think of their treatment experiences and outcomes. What is it like to be your patient? Allow your patients to submit their testimonials to broadcast your media brand to anyone using your website.
Failure to have HIPAA compliance measures in place can prove costly. That is why careful consideration of HIPAA is critical at every stage of the healthcare website development process.
- Search capabilities and navigation
Studies show that a fixed navigation bar can decrease patient browsing time by up to 25%. From this perspective, a navigation bar that follows the user enables him or her to more easily find the medical information. Adding a movable navigation bar is a great idea for your healthcare website.
Did you know that the majority of customers prefer to use live chat on healthcare websites? This feature can improve your onboarding experience by helping your users communicate in real-time.
- Background animations and videos
This element stands for the dynamic quality of your website. You might demonstrate the service your clinic provides or depict positive provisor-patient interaction.
It is rather a secondary feature. Numerous healthcare websites use white color palette probably to add some kind of sterile feel. Consider using more warm tones to create an inviting mood and making your site feel more welcoming and comfortable to users.
Read more: BEST ANIMATION TECHNIQUES FOR YOUR WEBSITE DESIGN