Responsive design patterns have become a crucial element of ecommerce web design. Although many ecommerce sites have not yet picked up responsive design quite as intensely as other industries, it would be correct to say that the responsive design revolution is on the rise, covering the wide range of experiences from desktop to mobile. As displays continue to grow, a special attention must be given to building an experience optimized for modern large-scale screens.
The statistics says that the vast majority of online sales are still taking place on computers, not smartphones or tablets. And approximately three-quarters of people visit ecommerce websites on screens wider than 1350px. So when it comes to ecommerce, designing for big displays well worth the effort. In this posting, we will discuss large-screen ecommerce design as well as the role of responsive upscaling in creating a tailored experience for users.
Responsive design patterns have become a crucial element of ecommerce web design.
What is Responsive Upscaling?
It is crucial to make sure that your ecommerce site makes use of all the space available on all kinds of displays, including larger displays. It is very easy to check: if your site is optimized for standard displays, you will see lots of white space on product listing page when viewing on a larger screen. Responsive upscaling is an approach that allows to utilize this space, offering visitors a better browsing experience. It can be used by either adding new design elements or extra content. Responsive upscaling is what helps effectively optimize the site for the large screen it is being displayed on.
Making Use of Extra Space
This is probably the #1 principle behind the abovementioned responsive upscaling approach. There is a variety of options to optimize your ecommerce site for large-scale displays, making use of the extra space you find when scrolling through it. Let’s discuss them in more detail:
- Recently viewed items
Often, users could not quickly decide about a product they would like to purchase. By compiling a list of recently viewed products just above the fold, you will help them easily reach the final product or navigate from one item to another without leaving the page. Using this space to promote item categories is also a great idea.
It is crucial to make sure that your ecommerce site makes use of all the space available on all kinds of displays, including larger displays.
- Product summary in the product page
Use the extra space on a large screen to place product summary, while keeping the “Add to Cart” or “Purchase” buttons within the reach of your customers. This will increase the number of emotional purchases.
- Order summary and customer support
Typically, many usability issues arise during the process of checkout. This is partially a result of horizontal area that is left empty. This horizontal space can be used by inserting quick links to customer support or by placing an order summary there. This design solution allows reminding a user about the product he or she is about to purchase while providing the ability to contact the support team if anything goes wrong.
- Use of extra item columns
The extra space provides a great ability to restructure the products so that they can be viewed across additional columns on the screen. However, do not get too fanatical about it. If the grid is increasingly complex for shoppers, they will likely get lost in this huge amount of information.
- Shortcuts in footer and header
Meaningful and properly presented content improves UX on a website. In case of large screens, order and account links can be put directly on the homepage to be easily accessed for visitors.
- Big product images
Really large product images allow customers to inspect the products in greater detail, providing better visibility. The more the size of the thumbnail, the more visual data it conveys.
In general, the responsive upscaling approach comes down to the following statement: displaying the same content with slightly different packaging. The extra space can be utilized in two ways: either by presenting the content in a different manner (scale up, change the layout), or by inserting additional content. Either way, responsive upscaling will significantly increase the usability of your ecommerce site.
Use the extra space on a large screen to place product summary
Although there are so many fields and industries that have already adopted the responsive design patterns for larger screens, the ecommerce industry is not yet one of them. Nevertheless, the seamless browsing experience is always of high importance. So if you are a ecommerce website owner, then it is crucial that you prepare your site for larger screen views. The correct use of the extra space helps improve the UX design. At Loonar Studios, we know how to create an amazing ecommerce web design accessible on all kinds of displays. Designing for large screens is one of many web design fields we are good at. Contact us right now to get a free quote!