Trends in Millennial Mobile Marketing
What is the best way to advertise to an audience that sometimes cannot even remember what a pager is? Below we have gathered some of the best approaches to get started with marketing for Millennials:
- Disruptive visual strategy attracts attention
Millennials are always distracted by both digital and non-digital factors, and that is why many businesses have a hard time breaking through. When it comes to focusing their attention, words are not enough. What you need is a hook. From this perspective, visual disruption is what will help you gain traction and create buzz.
- User and community-generated experiences
Millennials are calling for authenticity and transparency, they want to be heard. These people must always have a feeling that you care about them. This means that a successful marketing for Millennials is impossible without interacting with them on a personal level. So build a personal and authentic mobile design, encourage your audience to share images, and create more stories.
Businesses targeting Millennials are considering Artificial Intelligence more and more. You need to be as creative as possible when implementing your mobile ideas. For example, you may want to use augmented reality (AR) to tell your story.
- Integrate offline and online interactions
In order to better reach Millenials, businesses should minimize the gap between offline and online experiences.This could be done, for example, through marketing strategies promoting O2O customer experiences.
Going hyperlocal can poach clients. This appears to be effective when used alongside common location-based ads. For example, you can take advantage of the built-in location-sharing features.
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Any authenticity-obsessed millennial will sour on your company forever if he or she perceives your message as spam. Make the promotion exclusive, keep the correspondence straight to the point and brief.
Millennials prefer mobile experiences believing that their smartphones will serve up the same functionality as a desktop. So it is crucial that you make the purchasing experience convenient for mobile. Your outstanding design must make it easy for them to perform an impulse buy.
Try making your company a part of your target audience’s Instagram feed. Spread their images with your hashtag, and they will help your business shine.
- Experiment with authenticity
Consider building content that gives a brief behind-the-scenes view of your company. It is perceived as authentic and natural move.
Millennials seek to connect with businesses via social media, expecting to get a quick reply to their requests. So help them interact with you. Live streaming in social media platforms can add urgency to your interactions and make them interesting for your auditory.
- Make sure you are mobile friendly
Long gone are the days when people would tolerate poor experiences from mobile. Nowadays, you must be 100% mobile friendly! All of your digital content, your landing pages, website, and app must be ready for mobile users. We have already talked about responsive and adaptive design in one of our previous articles.
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