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KREDOS

The goal

Real estate advisor websites should get sales despite economy changes and stiff competition. Ironhide was created to replace old brochure site, help promote the new image of real estate, and attract new clients (both sellers and buyers). While the old website was getting the majority of leads from referrals, the new one should start attracting prospects, and maximize the online presence. In addition, the company wanted to offer their customers some extra real estate advising services that to help them easily redesign their properties. Ironhide should position a company as professionals in local property advising to build customers loyalty by giving them useful advice on how to redesign their real estate.

Challenge

We recommend to make the design as simple as possible, with focus on the properties and content. Ironhide should be built as a “one-stop-shop” for property design information. It should contain brief yet informative advice and images, offer suggestions for individuals looking to redesign the apartment, and the possibility for people to comment. Each page should play a separate role in the potential company’s sales.

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Solution

Years of experience showed us that it is not just a property that people are designing, it is the area as well. After an in-depth analysis of the website’s interface, costs and sources of traffic, we decided to add more content and “calls to action” buttons (for example, the “learn more” button) to engage visitors and entice them to login/register in order to view specific data. Besides better conversion, new design and functionality also increased the number of incoming leads and created brand awareness.

To ensure the ease of use, we identified and fixed some usability issues such as difficult to locate search instruments. The combinations of colors encourage feelings of serenity and offset the stressfulness of redesigning an apartment.

Our vision

We knew our task is to create a real estate advisor brand so that it could stand out in a market. We did our best to put this company far ahead of others in the local area. Also, we created a web presence so that the search engines could easily see the Ironhide website. Ironhide was made optimized for search results (SEO). Then, we decided to improve the system of capturing and collecting the data of cold leads in order to contact potential clients without having to redo all the work. Strategy, planning, and design sections were made clickable to lead visitors through each stage of the process. In addition, we created a mobile version of the website so that the smartphone users could view it with ease. In addition, we knew it is crucial to create a complex database architecture to ensure that the website could handle thousands of concurrent visitors without any glitches and lags.

Wireframes

Design

  • We created a logically driven UX to aid visitors in making informed decisions.
  • We created a comprehensive comparison tool to allow users to compare between different designs based on several parameters
  • With the majority of traffic coming from the mobile devices, it was imperative to make the responsive version of the site. We created Ironhide in a way to make sure that it renders well across various screen sizes and devices
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  • Content is always a king. Keeping this in mind, we created buttons to quick access to popular social media channels like Facebook, Twitter, Instagram, and Pinterest.
  • We build a strong SEO so that the website could be easily seen by search engines
  • We provided off page & on page optimization to drive a sizeable traffic to the website

Development

Real estate advisor websites should get sales despite economy changes and stiff competition. Ironhide was created to replace old brochure site, help promote the new image of real estate, and attract new clients (both sellers and buyers). While the old website was getting the majority of leads from referrals, the new one should start attracting prospects, and maximize the online presence. In addition, the company wanted to offer their customers some extra real estate advising services that to help them easily redesign their properties. Ironhide should position a company as professionals in local property advising to build customers loyalty by giving them useful advice on how to redesign their real estate.

Conclusion

Real estate advisor websites should get sales despite economy changes and stiff competition. Ironhide was created to replace old brochure site, help promote the new image of real estate, and attract new clients (both sellers and buyers). While the old website was getting the majority of leads from referrals, the new one should start attracting prospects, and maximize the online presence. In addition, the company wanted to offer their customers some extra real estate advising services that to help them easily redesign their properties. Ironhide should position a company as professionals in local property advising to build customers loyalty by giving them useful advice on how to redesign their real estate.

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