Real estate advisor websites should get sales despite economy changes and stiff competition. Ironhide was created to replace old brochure site, help promote the new image of real estate, and attract new clients (both sellers and buyers). While the old website was getting the majority of leads from referrals, the new one should start attracting prospects, and maximize the online presence. In addition, the company wanted to offer their customers some extra real estate advising services that to help them easily redesign their properties. Ironhide should position a company as professionals in local property advising to build customers loyalty by giving them useful advice on how to redesign their real estate.
We recommend to make the design as simple as possible, with focus on the properties and content. Ironhide should be built as a “one-stop-shop” for property design information. It should contain brief yet informative advice and images, offer suggestions for individuals looking to redesign the apartment, and the possibility for people to comment. Each page should play a separate role in the potential company’s sales.