Pillars Of Business Website Design

A website is the face of any business.Think of it as a first impression for your visitors. What would you like it to be? We think that the answer is “definitely, positive.” But in order to create a business website design, first of all, a designer needs to clearly understand its classification and purposes.
Usually, business websites concentrate on a business itself, and not its services or products. A business site design should identify business goals and brand of a company. You will not find online stores, client feedback, or adverts there. In this article, we will try to determine the main components of a proper business web design.

What Is Business Website?

Many people often confuse business sites with promotional sites, although these two types have completely different goals. Business sites make up a broad category of sites united by the same purpose. This purpose is to promote a business as a whole, rather than focus on a  sub-brand or single product.

What Good Business Website Design Should Include

After identifying our business site’s auditory, let’s think of how to make your website appease all these people. In order to do it, we’ll have to identify the main business site design components:

• Social Responsibility and Mission

Target audience: Press, authorities, general public.
All big businesses care about the public opinion. They are publicly associated with social contributions and business ethics, rather than just profits and income. From this perspective, coverage of grants, programs, and sponsorships will affect your businesses’ overall scores.

• Internships and Careers

Target audience: Authorities, employees.
While the Team page is created to show that you cherish and value the contribution of your staff to the common cause and hard work, the Careers page should attract new talents to your future team.

• Copyright

Target audience: Competitors, authorities.
Informing the general public about intellectual property of your company is one of the latest business website trends. So consider having the list of intellectual property/trademarks that are associated with or belong to your business.

• Locations

Target audience: Mass media, B2B customers.
Nowadays, it isn’t enough to simply list your branch addresses. Your customers should be able to contact your premises within few clicks; they should know exactly how to get to your local office.

• Employees

Target audience: Press, employees.
A proper business website design revealing real individuals behind the business’s decisions, strategies, and history, certainly gives it a more “human” look.

• Businesses and Brands

Target audience: Everyone.
This is the most important of the business site design requirements. As we mentioned above, promotion should be kept to the minimum on the business sites. Instead, your company should be represented as the governor and owner of multiple brands.

To sum up, the proper business website design should demonstrate your level of stability, solidness, and scale. However, many businesses realize the necessity of having a business site, yet tend to consider it just as a sign of high status. At the same time, with proper business website design, it is possible to make your business site work for your business just as well as your promotional sites do. By using a variety of organizational sections and features, your business site can become a powerful promotional tool for your company. At Loonar Studios, we have a rich experience of creating multi-targeted, visually appealing, and complex business websites. If you feel your business needs a website redesign or development, we will be happy to assist.