What Good Business Website Design Should Include
After identifying our business site’s auditory, let’s think of how to make your website appease all these people. In order to do it, we’ll have to identify the main business site design components:
- Social Responsibility and Mission
Target audience: Press, authorities, general public.
All big businesses care about the public opinion. They are publicly associated with social contributions and business ethics, rather than just profits and income. From this perspective, coverage of grants, programs, and sponsorships will affect your businesses’ overall scores.
Target audience: Authorities, employees.
While the Team page is created to show that you cherish and value the contribution of your staff to the common cause and hard work, the Careers page should attract new talents to your future team.
Target audience: Competitors, authorities.
Informing the general public about intellectual property of your company is one of the latest business website trends. So consider having the list of intellectual property/trademarks that are associated with or belong to your business.
Target audience: Mass media, B2B customers.
Nowadays, it isn’t enough to simply list your branch addresses. Your customers should be able to contact your premises within few clicks; they should know exactly how to get to your local office.
Target audience: Press, employees.
A proper business website design revealing real individuals behind the business’s decisions, strategies, and history, certainly gives it a more “human” look.
Target audience: Everyone.
This is the most important of the business site design requirements. As we mentioned above, promotion should be kept to the minimum on the business sites. Instead, your company should be represented as the governor and owner of multiple brands.