There are times in every person’s life when he or she has to search for the next place to live. So, the first thing people usually do in this situation is that they use the Web to find property websites in their area. As the online landscape for rental and property website design is improving rapidly, many of them just could not bear with the experience of browsing through poorly made, ordinary websites. A cheap website = low-quality service.
Only well-designed real estate website design will ensure a stable flow of customer orders. No matter what kind of site you need to create – for affordable apartments, middle-class apartments, or elite mansions – it should inspire customers’ confidence. That is why all ambitious realtors should forget about so-so content and cheap renders – they will fear your customer away.
Nowadays, rental website design has become a category by itself. In this article, we will try to inform you how luxury property design differs from cheap. After nearly a week of weighing up advantages and disadvantages, we’ve decided to share our list of must-have rental website design features.
Basic Elements of Rental Web Design
- Mobile-friendly website
The majority of today’s customers provide their research online. Therefore, it is crucial to come up with a responsive web design. This means that visitors could find all necessary information easily and quickly no matter what device they use – smartphones, tablets, laptops, or desktops – without being redirected to another site. Give potential clients a chance to see what your business offers.
- High-quality content
Good content builds trust. It tells your potential customers about you and that you know what you deal with. It establishes your company as an expert in the real estate industry and explains what makes it different from its competitors. In, addition, your content drives traffic through social media and SEO.
- Intuitive navigation
Smoother it is, more easily visitors will find what they’re looking for on your property website. If they cannot find the necessary information, most likely they’d not want to rent an apartment from your company. A solid property website design is a matter of course for any solid company.
- Property search
A property locator feature that allows finding properties for sale is a must for any real estate website. Many real estate agents use a third-party application or service (for example, Google Maps) to enable it on their sites.
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All property agents want to convey the message that they are well-established and reliable. They want their customers to feel that they will be buying/renting property from a business that is time-tested, steadfast, and dependable. So, based on our experience, let us highlight some primary elements of high-quality property website design.
Luxury Real Estate Website Design Trends
- Minimum Clutter
Uncluttered interface “breathes” better. It is recommended to trim the sidebar of your website down in content and reduce footer to bare essentials.
- Alive Websites
Use animations to create interactive elements and animated graphics especially on backgrounds, loading, hovers, scrolls, and navigation menus.
- More Scrolling
Many people use smartphones that utilize strolling (instead of clicking) to get to content as it is much easier.
- Card Layouts
For people, cards are easy to digest and scan. That is why we expect to see more property sites make use of this trend for photo galleries, floor plans, etc. In addition, card design is highly adaptable to work across various screen sizes and platforms.
- Image-heavy Design
People want to see what they are potentially purchasing without having to leave their home. From this perspective, nothing grabs your customer’s attention more effectively and faster than a beautiful image. That is why your website should contain a lot high-quality full-width photos that stretch the entire width of a browser. They help you increase sales and engage your target auditory.
- Flat Design
Undoubtedly, this is a matter of personal choice. However, flat design is one of the property design trends in 2017.
- Strong Typography
As web-based font libraries continue to provide designers with an arsenal of interesting and beautiful fonts to work with, typefaces on sites are getting more interesting, bolder, and bigger. They are aimed to improve readability for text and capture a reader’s attention with large titles and headings.
Costs of Property Website Design
There is no simple answer to this question. Every design agency or designer has their own estimates depending on customer’s requirements and needs. Contact us if you want us to help you calculate a true and accurate project estimate.