How Storytelling Works?
Content brings business stories forward. People start engaging with a brand from the moment they start engaging with original branded content. The thing is that a brain is best tooled for stories than for pure facts. For example, when we read some data, it activates only the language part to decode it. But when reading a story, multiply parts of the brain are working to experience it. Furthermore, storytelling is seen as a part of content marketing efforts to build customer trust and loyalty. It connects, engages, intrigues, and grabs attention of your auditory on the emotional level. That is why the vast majority of users prefer storytelling as a more personalized approach in the way they gather data.
How to Create a Story in Web Design?
So how to build a storytelling strategy? The following are some of branding fundamentals that will help you tell your story:
- Forget about marketing and straightforward sales!
Really, stay away from all this stuff! Just pick a real-life story or ask one of your customers/employees if he or she has an interesting story to tell. Make your brand stories look natural.
- Remember who you are and respect your auditory.
No one likes to feel confused or fooled, right? So avoid wearing masks. Be creative, and stay close to your main idea. Even if your story is not absolutely true, you must perfectly root it into the concept of your brand. Transparency and honesty matter.
- Include some sort of introduction, body, and conclusion.
Although there are examples of untypical stories, typically, all of them consist of these basic parts. In a nutshell, express a clear narrative, making your story linear.
- Come up with interesting characters
In other words, you need someone to tell your story. So at this stage, you need to create characters that your auditory will root for and cheer. They will build emotional ties with your customers, making them want to follow their behavior and actions. There are no definite rules here. You can involve employees, buyers, create brand mascots or even fictional characters, and tell you story from their perspectives.
Be honest and tell the whole story, describing how it was in detail. You should not spread sadness, however, too many stories of success are not a good idea as well. People tend to feel miserable when they are surrounded by top-achievers. So stay somewhere in between to keep the right balance, and be as much “human” as you can.
- Do not overwhelm your visitors with a bunch of stories.
One story is enough. However, make it a page turner that allows for more space for marketing activities and other content. Ideally, your audience should be surrounded by different brand experiences, providing them the ability to pick the desired way of interaction.
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Emotional Web Design
While people believe that they are making decisions rationally, in fact, this process is largely influenced by emotions. Individuals do not purchase products, they purchase emotions and behavior. So these two categories have special value to marketing. The whole point of storytelling is to emotionally connect your auditory with your story to make your customers want to be a part of it. Emotions are what brings a “human” approach to the web design world. That is why they should be the heart of your strategy.
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Here are some bullet points if you do not like to read a lot:
- Keep it short. An ideal story can be described in a single sentence.
- A story should have characters or heroes with their desires unfulfilled.
- Do not communicate like a salesperson Be as sincere as possible
- Create a more “human” content.
The content is what gets ranked and drives commerce in the web world. High-quality content tells a story, building loyalty to your brand. At Loonar Studios, we know what a good storytelling is. And what about you? What do you think of this? We would love to hear your opinions and thoughts. Do not hesitate to contact us.