Every design is a gamble. Have you ever thought why so many designers have stories to tell of being caught in revision loop by endlessly adjusting layout and changing color palette hoping to finally get sign off from the customer? In the end, this whole thing project budgeting and planning into extremely complicated venture. Typically, that’s because the design concept lacks sufficient testing. The general rule of thumb in this case is test early, test often.
There is a common belief that testing a design is something that a budget can’t afford since it is too expensive and time-consuming. But the truth is that it brings predictability to an entire project, making things go more constructively. Not only is this useful, it is also super profitable. Catching misassumptions and mistakes at an early stage means that you can fix them as cost-effective and quickly as possible. Even if a project is already underway, design testing can make the full process more effective and predictable. In this posting, we’ve decided to talk about testing a design for efficiency, effectiveness, and satisfaction as these are three criteria that you should always strive to meet. So grab a cup of tea and let’s get going.
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