- Increasing trustworthiness, authority, and expertise
Another significant trend in 2019 is to establish and grow trustworthiness, authority, and expertise as quality always comes with context. Thus, consider looking at you content promotion and distribution from a reputation standpoint.
Google is constantly turning their algorithms to intensify the evaluation of content quality at the breadth and depth of sites. Thus, you must ensure the best in-depth experience to your users. What you should to do is build content that connects with people, motivates them to act; content that moves and solves their problems.
Google gradually moves from a mob-first to an AI-first approach. As an experienced web design studio, we would recommend you to use structured data whenever possible as it becomes more and more important today. If it takes too long to process the data on a website, even a perfect AI will not save it.
Can you imagine someone cut into Google’s search dominance? It is already happening. In 2019, SEO is not just about optimizing for Google. We recommend you to also look at the other search engines, such as Yahoo and Bing.
- Understanding your audience
Find out what people is expecting to find on your website. Their preferences, tastes, and interests change more fast than you can imagine. So it is crucial for content experts to focus on the intent of the keywords they target while preparing the content. If it is prepared for a wrong auditory, it will not grow the company.