Undoubtedly, the site is the face of any business. Every company struggles to be represented positively in the Web since that is where many potential customers can find the information about it. But have you ever thought how the most successful businesses of the world cope with their online showcase and representation? Here we have gathered the issues found on the websites of some of the world’s most thriving companies. In this article, we will provide some examples of really bad web design solutions.
What is a Bad Website Design?
- Ready-made templates
They are everywhere! Cheap site templates are available to everyone today. However, it does not mean that you use them. A solid companies prefer to order simple yet stylish website design from reputable web design experts instead of using cheap ready-made templates.
- Too Much Blank Space
If you have a free space on your website, you can use it for anything: a nicely rendered, simple image to focus the people’s attention, video player with your latest promo video, slide reel with illustrated summary, etc. Instead, many website owners leave the central section of their website (both on the main page and on other pages) completely blank. It makes the visitors think that the company does not have much to tell about itself, and even one page is too much.
- Information Overload
It distracts visitors and makes them feel lost. Try to use visual elements instead of textual content. Understand what your customers need and try to avoid superfluous elements.
- Poor choice of Visual Elements
If you cannot afford custom visual content, stock images may be the perfect solution. However, they will not contribute to your business’s effort to uphold its level of reputation. For solid companies, having such visuals is out-of-character. Moreover, this approach may not work equally well on the desktop and mobile versions of a website.
- A Lack of Usability
Often, even a great web design can be detrimental to UX. Consequently, it will backfire and hurt usability. As a result, you will get a user-unfriendly website.
- Limited access
“Not registered? – Cannot view the website!” This approach is perfect for a website with restricted content or some secret community, but definitely not for a business website design. It seems that the owners of such “limited access” websites just can’t decide what exactly their site must do: gather the community, act as an online store, or deal with customers. The main target audience of such websites are their potential customers, and it seems unnatural that they can’t see what is in stock until they register and log in.
- Mystery Navigation
No one likes to click on mystery links. So make the destination of your links visible, always label them.
- Cartoon overload
Will it be a great solution to have only clip art as site illustrations? Many web designers think it will. A site will not attract as many customers as it could if it talks about phones and plans and leaves visitors out of the picture. As a result, all these easygoing images create an impression of the website’s immaturity. Instead, it is better to create a simple responsive web design with photos of happy clients.
- No Social Share Buttons
Social share is an integral component of a modern web design. Every website strives to gain followers, reposts, tweets, and likes since any social activity means free promotion, which converts into more customers. Every solid website should be SMM-friendly!
- Slow website speed
No one likes websites that are too slow. Do not force your customers to wait until your website loads or they will give up and go somewhere else.
- Absence of high-quality pictures
Think about what people usually like to see when they enter any webpage? Yep, they like to see images. What no one likes to see is cheap-looking, out-of-place, and poor quality pictures that ruin the overall impression.
- Out-of-date design
It creates the feeling of traveling many years back in time. For example, using random captions in the head slogan, text lines that are trimmed improperly, poor quality of videos, too small video player, etc. This is how business website design used to look like back in early 1990’s. It seems that many websites did not change their design since then.
Related readings on Loonar Studios
- Small Business Website Design
- How to create a high-quality design
- Common Mistakes in Real Estate Website Design
- Quality of Design
To sum up, these were Top-12 web design mistakes we’ve found on the sites of some of the most world’s successful companies. Even if your business is on top, there is always a room for further improvement. Will your site withstand such a crash test? If you have any questions, please don’t hesitate to contact us.