For the majority of people, it is not easy to clearly express their emotions about a product. They either hate it, love it, or feel indifferent about it. But all of these feelings have nothing to do with whether your UX design is good or bad. This is where the UX research comes in. It is a significant stage of any product development process as it helps website/app owners figure out how people feel about their product, providing the ability to better understand their preferences and identify the potential improvements. Usability testing and focus groups are two different UX research techniques that are often mistaken as being the same thing. Although in many ways they could not be more different from each other, individuals keep confusing these two UX research instruments. In this article, we will try to explain the difference between usability tests and focus groups, determine what you are going to get out of each technique to help you decide which one to use in a certain situation.
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