The last years have seen booming ecommerce development. Currently, it provides numerous opportunities for user-to-user sales platforms, online auctions, and e-trade. Ecommerce activities and systems today include booking and presenting an excessive amount of commercial operations, e-banking, services related to diverse forms of marketing, and many other issues that people are using on a daily basis. If you purchase services or products online, you deal with ecommerce.
When a business wants to build an online presence, first of all it creates an ecommerce website that should handle financial transactions made over the Web. In their turn, designers, marketers, and business strategists are being tasked with turning it into an ideal place for people to shop. Unfortunately, they often fail to make the online shopping process engaging and easy.
Why is that? The answer is simple. Typically, customers do not ask for the impossible. All they want is a safe, easy, and fast shopping experience. To make this happen, all you need to do is to build intuitive UX. In this posting, we will take a closer look at some of the core UX design principles that are must-haves for any ecommerce site.
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The Role of Design in Ecommerce
Ecommerce is all about providing clients with services or goods by means of the Web. And this is where the UX design for ecommerce can be useful. Easy payment flow, attractive product presentation, fast feedback from the system, clear and simple microinteractions, smooth transition and logic, and plenty of other features and elements can directly impact your sales. This is where business experts and UI/UX designers must work as one team to build something really unique. The success of any ecommerce website depends on many aspects among which:
- the quality of ecommerce website design
- the quality of the content presenting the offer
- the quality of the services or products offered
In order to get all things done, UI/UX designers should consider the following principles.