What is UX Design?
Well, there is no commonly accepted definition as UX design comes with too many dimensions from a bunch of different disciplines. They are usability, visual design, interaction design, information architecture, etc. UX (User Experience) design is the process of designing web/mobile products to make them delightful to interact with, easy to use, useful, and able to deliver personally relevant and meaningful experience. Presently, UX Design is a cognitive and non-digital practice used predominantly by digital world to improve/develop quality interactions between products and users. It aims to determine what the experience will be like when people interact with a product. This involves the pleasure customers derive from using the product, its usability, function, and branding.
The process by which customers form experiences is crucial in UX design. It is all about enhancing the experience that they get while interacting with a product, and ensuring they find value in it. In other words, the goal of User Experience design is to improve client loyalty/satisfaction through the pleasure, ease of use, and utility provided when interacting with a product. For example, when first using a mobile application, a person gets an impression, which evolves over time. User Experience is the process when the person’s cognition, motivation, action, and perception work together to form a coherent and memorable emotional response, determining whether the experience is positive or negative. In other words, UX design is about how people feel when they use a product. To understand it more deeply, you might want to look at its brother-in-arms: UI Design.
Related readings on Loonar Studios
Who Are UX Designers?
The main priorities of User Experience designers are user adaptability, usability, and functionality. They are responsible for knowing who is the target audience, and how to make their experience with the product as delightful as possible. In general, UX designers are focused on creation of digital products. At the same time, their job can involve anything.
The UX role is multifaceted and challenging. Part project managers, part designers, part marketing specialists. Their main aim is to connect customer’s needs to business goals. The end result should satisfy both sides. That is why many businesses realize that they need User Experience experts to succeed in retaining/attracting clients.