Online business is an area to get into today’s digital world. Definitely, WooCommerce and Magento are two the most popular e-commerce platforms on the market. Custom e-commerce sites usually take more time to get built and are more costly. However, each of these three web solutions has its strengths and weaknesses.
Generally, eBay users vote for Magento, WordPress advocates for WooCommerce, while the pickiest customers choose custom e-commerce development. If you are thinking of setting up an online store, WooCommerce and Magento are two platforms that will appear first on your short list. They are so easy to use and cheap to set up, that their entry barriers are extremely low (custom e-commerce is far more costly). At the same time, custom e-commerce web solutions are more personalized. In this article, we will try to explain the pros and cons of each solution in detail.
WooCommerce vs Magento
WooCommerce and Magento provide basic features. Either within WooCommerce or Magento, you can view Google Analytics to see your business’s success.
Magento gives your customers extra possibilities when making purchases. It allows you to further customize an online store. Moreover, it comes with the ability to use advanced filters to navigate your products, add discount codes, compare products, and up-sell or cross-sell them. In addition, if you have more than one shop, Magento provides the ability to manage them all on the same account.
WooCommerce is a WordPress plugin which comes with a simple set of features. That is why it is perfect for beginners. You can sale products through the available widgets, feature best sellers, or rate items. The navigation is sophisticated; any other features will require add-ons. At the same time, WooCommerce can work with an array of other WP plugins. It also offers extensions, which are partially free and easy to manage (Gravity forms, Askimet, SEO by Yoast, etc.). Thus, if you prefer more features, Magento comes with more basics. However, WooCommerce is much simpler to use.